How Belarus is going to make money on the olympic sport
TEAM BY is our team
Last year, the International Olympic Committee earned $ 165 million. As a rule these figures were higher during the years in which the Olympic Games were held.In the current four-year Olympic cycle, the IOC plans to exceed its previous record earnings of $ 5.7 billion. These figures are as impressive as the capacity of the sport market itself which in Belarus today is gradually reaching a whole new level. TheNational Olympic Committee also has high hopes for the upcoming Games. The brand of the Belarusian team- Team BY, which was announced exactly a year ago, intends to spread its wings right at the Tokyo Olympics and according to the head of the marketing department- Vitaly Ostrovsky, it also intends to positively influence the development of sport marketing in Belarus.